Guwahati: ‘I’m Me, Not Meat’ Billboards Sweep the Nation for World Vegan Month

For Immediate Release:

1 November 2018


Radhika Suryavanshi; [email protected]

Garima Jain; [email protected]

PETA Ads Urge Diners to See All Animals As Individuals and Go Vegan

Guwahati – In honour of World Vegan Month (November) and just in time for World Vegan Day (1 November), People for the Ethical Treatment of Animals (PETA) India has placed a billboard in Guwahati featuring a pig proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The billboard – which is part of a nationwide ad campaign in which billboards featuring different animals commonly used for food will hit seven major Indian cities – is located on GS Road, Ambari Main Market, next to Daikin.

“Just like humans, pigs feel pain and fear, have unique personalities, and value their own lives,” says PETA India campaigner Radhika Suryavanshi. “This World Vegan Month, PETA India’s billboards will remind everyone that we can spare sensitive animals suffering and a painful death simply by choosing vegan meals.”

Pigs are highly intelligent, sensitive animals who don’t deserve to be abused, slaughtered, and eaten. In India, they’re reared in confinement, and male piglets’ testicles are ripped from their bodies without painkillers. At slaughterhouses, pigs are stabbed or their throats are slit while they’re still fully conscious and know what’s happening to them.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – has placed similar ads featuring a fish, a chicken, a pig, or a cow in six other major cities: Bangalore, Chennai, Delhi, Kolkata, Mumbai, and Trivandrum.

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