Former Leather Brand Empyrean Luxury Goes Vegan, Thanks to PETA India

Contact:

Hiraj Laljani; [email protected]

Monica Chopra; [email protected]

Delhi – Following communications with People for the Ethical Treatment of Animals (PETA) India, Delhi-based designer footwear brand Empyrean Luxury has now stopped using leather and gone vegan. The company is celebrating its transition by broadcasting the hashtag #WeLoveAnimals on its website and offering a 10% discount to consumers who use the purchase code “GOVEGAN”. Empyrean Luxury is a high-end fashion house that ships globally and is known for its Italian aesthetic as well as the unsurpassed quality of its footwear.

“By embracing vegan fashion, Empyrean Luxury pledges to stand as a socially responsible brand and never promote any kind of cruelty to animals in any manner,” says Saksham Chaudhary, owner of Empyrean Luxury. “Our sought-after vegan shoes will help consumers give cruelty to cows the boot!”

“Empyrean Luxury knows that cows and buffaloes are living, thinking, feeling beings, not footwear,” says PETA India Chief Corporate Liaison Pooja Gupta. “PETA India thanks this conscientious company for kicking leather to the curb and proving there’s nothing more luxurious than compassion.”

Empyrean Luxury was moved by video documentation found on PETA India’s YouTube page showing that cows and buffaloes used for leather are crammed into slaughterhouse-bound vehicles so tightly that many sustain broken bones or die of suffocation. At slaughterhouses, workers slit their throats right in front of other terrified animals. In addition to sparing animals great suffering, vegan leather – which can be made from everything from cork to coconuts and from mushrooms to mangoes – helps combat leather industry hazards such as greenhouse-gas emissions, deforestation to rear animals, and toxic waste that pollutes waterways and harms tannery workers.

Empyrean Luxury will also be among the retailers that use the “PETA-Approved Vegan” logo to help consumers choose vegan products and accessories. Other Indian companies, designers, and brands using the logo include House of Anita Dongre, Welspun India, Purvi Doshi, Paperdom, and PAIO.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.

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