Earth Day Prompts ‘Go Vegan or We All Die’ Warning From PETA India 

For Immediate Release:

21 April 2023

Contact: 

Hiraj Laljani; [email protected]  

Radhika Suryavanshi; [email protected]  

Ahmedabad – In honour of Earth Day (22 April), People for the Ethical Treatment of Animals (PETA) India is placing billboards in Ahmedabad and other cities around the country with a stark message about what scientists say is the single most effective thing individuals can do to save the planet: go vegan. 

A copy of the Ad is available upon request. 

PETA India’s billboard in Ahmedabad is located on Chimanlal Girdharlal Road, Swastik Cross Road, next to ORRA jewellers, and similar billboards have been erected in Jaipur, Kochi, Kolkata and Pune. 

“Our planet is in danger because the meat, egg, and dairy industries bulldoze precious forests to make way for the animals they use and kill and the crops to feed the animals while spewing greenhouse gasses that worsen the climate catastrophe,” says PETA India Campaigns Manager Radhika Suryavanshi. “PETA India’s billboard urges people to save animals and the Earth by embracing vegan eating.” 

According to some estimates, animal agriculture (the industrial breeding, rearing, and slaughter of animals) is responsible for more climate catastrophe–causing greenhouse gas emissions than all the world’s transportation systems combined. Researchers at the University of Oxford found that cutting out meat and dairy can reduce an individual’s carbon footprint from food by up to 73%. 

In addition to helping combat the climate catastrophe, vegan meals spare animals immense suffering. In today’s global meat, egg, and dairy industries, tens of billions of animals are raised in severe confinement every year. In India, chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves so that humans can steal the milk meant for them, piglets are castrated without painkillers, and fish are cut open while they’re still alive. 

PETA India – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a free vegan starter kit packed with tips, recipes, and more. For more information, please visit PETAIndia.comor follow the group on Twitter, Facebook, or Instagram. 

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