Dino Morea, Cleartrip, and Tata Power Honoured by PETA India

For Immediate Release:

9 December 2019


Garima Jain ; [email protected]

Hiraj Laljani ; [email protected]

Actor Nabs Award for Animal-Friendly Business Model; Companies Are Recognised for Their Kind Initiatives

Mumbai – At a special reception on Saturday at Sarjan Plaza, Atrium Gallery, in Worli – which included a performance by Rahul Mishra, whose recent hit songs include “Tu Hi Hai”, “Naina”, and “Dil De Huzoora” – People for the Ethical Treatment of Animals (PETA) India presented Ketan Kadam and actor and long-time PETA India pal Dino Morea with its Innovative Business Award for bringing e-carriages to Mumbai through their business, UBO Ridez. The group also gave Compassionate Business Awards to Cleartrip for announcing a new animal welfare policy that ends the promotion of animal rides and to Tata Power for introducing teachers from 250 schools to PETA India’s humane education programme, Compassionate Citizen.

The images of awardees receiving their awards is available upon request.

“Our award winners are blazing a better trail for animals and have won a special place in the hearts of their fans or customers and PETA India,” says PETA India Director of Celebrity and Public Relations Sachin Bangera. “Animals have found compassionate allies in UBO Ridez, Cleartrip, and Tata Power.”

PETA India’s investigations of Mumbai’s horse-drawn carriage industry found that horses were often injured, sick, and severely malnourished; forced to stand amidst their own waste in filthy and decrepit stables; and frequently denied adequate rest, water, and veterinary care. In June 2015, the High Court of Bombay ruled that using horse-drawn carriages, or Victorias, in Mumbai for so-called “joyrides” is “completely illegal”. In July 2017, the High Court accepted the rehabilitation plan submitted by the Maharashtra government for horse-drawn carriage owners and drivers, allowing horses to be removed from Mumbai roads and drivers to receive a payment and/or a vendor licence, thus ensuring their livelihood.

PETA India notes that more than 50 travel agencies – including global operators such as TripAdvisor, The Travel Corporation, Intrepid Travel, smarTours, STA Travel, and TUI Group – have committed to not offering activities that exploit elephants. Elephants used for rides are typically chained when not in use, beaten during trainings, and live under the threat of violence.

Compassionate Citizen is an award-winning humane education programme which is designed to help students aged 8 to 12 better understand and appreciate animals.

PETA India – whose motto reads, in part, that “animals are not ours to use for entertainment or abuse in any other way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com.