Designers Gaurav Gupta, House of Masaba by Masaba Gupta, Vikram Phadnis, Rocky Star, Ranna Gill, Rina Dhaka, Siddartha Tytler, and Many Others Pledge to Be Leather-Free Ahead of World Fashion Day

For Immediate Release:

20 August 2021

Contact:

Hiraj Laljani; [email protected]

Sachin Bangera; [email protected]

33 Designers Take Pledge to Leave Leather out of Their Designs for Animals and the Environment

Mumbai – In time for World Fashion Day (21 August), 33 leading designers have agreed to give leather the boot after being asked by People for the Ethical Treatment of Animals (PETA) India and Lakmé Fashion Week to stop using the material in order to benefit animals and the environment. Top designers who won’t be using leather include Gaurav Gupta, House of Masaba by Masaba Gupta, JADE by Monica & Karishma, péro by Aneeth Arora, Ranna Gill, Shyamal & Bhumika, Sonaakshi Raaj, Siddartha Tytler, Rina Dhaka, Vikram Phadnis, Rocky Star, Atsu Sekhose, dev r nil, and Bloni by Akshat Bansal. Anita Dongre and Purvi Doshi have been leather-free for a while.

“There’s no such thing as a humane leather bag, pair of shoes, or jacket, and leather is the most environmentally damaging material used in fashion,” says PETA India’s senior media and celebrity projects coordinator Monica Chopra. “These innovative and forward-thinking leather-free designers know that cows and buffaloes are living, thinking, feeling beings, not fabric.”

“Sustainability in fashion is multifold; animal cruelty and the toxic effluents from tanneries are key issues that need to be addressed alongside others. It’s promising to see the responses from Indian fashion designers, it’s a crucial step in the right direction. We’re committed to fashion being ethical towards animals and value our association with PETA India,” says Darshana Gajare, head sustainability, Lakmé Fashion Week/RISE Worldwide.

In its visits to slaughterhouses, PETA India has documented that cattle are crammed into vehicles so tightly that many suffer from broken bones or die of suffocation. In order to kill them, slaughterhouse workers slit their throats in full view of others – even though these animals are just as sensitive to pain as we are. And according to the 2017 “Pulse of the Fashion Industry” report published by the Global Fashion Agenda in collaboration with the Boston Consulting Group, leather is the most polluting material used in fashion.

PETA India notes that vegan leather can be made with materials as varied as cork, mangoes, coconut, pineapple leaves, recycled plastic, mushrooms, tomato composite, grapes, and discarded temple flowers. In addition to saving animals, these options avoid the environmental and societal costs associated with animal-derived leather, including greenhouse-gas emissions, deforestation to rear cows, and toxic tannery waste that pollutes the Ganges and harms tannery workers.

Here’s the full list of designers who have signed the leather-free pledge:

  • Aartivijay Gupta
  • Amrapali Singh, Birdwalk
  • Anuj Sharma, Button Masala
  • Atsu Sekhose
  • Bloni by Akshat Bansal
  • dev r nil
  • Divya Sheth
  • Gaurav Gupta
  • Hemang Agrawal
  • House of Masaba by Masaba Gupta
  • JADE by Monica & Karishma
  • Kiran Jaisinghani & Meghna Agarwal
  • Krishna Mehta
  • LOOM 1905 by Rinku Sobti
  • Madhumita Nath, Ek Katha
  • Pallavi Jaipur
  • Pallavi Singh
  • Pankaja Sethi
  • E.L.L.A
  • péro by Aneeth Arora
  • Pinnacle by Shruti Sancheti
  • Prama by Pratima Pandey
  • Ranna Gill
  • Rina Dhaka
  • Rocky Star
  • Saltpetre
  • Shyamal & Bhumika
  • Siddartha Tytler
  • Sneha Arora
  • Sonaakshi Raaj
  • Tinka & Rixi Bhatia, Half Full Curve
  • Vikram Phadnis
  • Yogesh Chaudhary, Surendri

PETA India – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.

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