Delhi’s Popular Kidzzilla Fuzion Removes Live Fish as Play Activity for Children After PETA India Appeal  

For Immediate Release:

09 February 2026

Contact:
Umang Sharma; [email protected]   

Anushka Yadav; [email protected] 

New Delhi — After hearing from People for the Ethical Treatment of Animals India (PETA India) that fish were being caught in nets from containers as a play activity for children in violation of the Prevention of Cruelty to Animals (PCA) Act, 1960, which prohibits causing fish suffering, Kidzzilla Fuzion – an indoor kids play zone located at RCube Monad Mall in New Delhi’s Rajouri Garden – has promptly removed the activity and confirmed it will not be reintroduced.         

“Children learn through play, which is why it is so important to teach compassion from an early age to ensure that animals are treated with respect,” says PETA India Corporate Affairs Liaison Umang Sharma. “PETA India thanks Kidzzilla Fuzion for its compassionate business move and encourages other companies to follow suit by leaving fish in their natural habitats and never confining them for human entertainment.” 

PETA India notes that catching fish in nets distresses and can injure them and that keeping fish and other marine animals confined to cramped, filthy containers deprives them of necessities – including ample oxygen and traumatizes them– leading to immense suffering and premature death. It is also a potential health risk if the water is stagnant or unfiltered, as it can spread bacteria and disease. 

Fish are smart, social animals with unique personalities, and they feel pain as acutely as mammals do. A recent study found that fish who are pulled from the water can experience disabling and even excruciating pain for at least 10 minutes before their brains shut down and they become unconscious. Dr. Culum Brown, a Macquarie University biologist who is studying the evolution of cognition in fish, says, “Fish are more intelligent than they appear. In many areas, such as memory, their cognitive powers match or exceed those of ‘higher’ vertebrates, including non-human primates.” 

PETA India – whose motto reads, in part, that “animals are not ours to use for entertainment” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow PETA India on X, Facebook, or Instagram. 

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