Delhi Kids Fashion Week Joins Forces with PETA India for Vegan Makeover

For Immediate Release:

6 September 2019


Garima Jain; [email protected]

Puja Mahajan; [email protected]

Event Will Showcase Only Animal-Free Clothing

Delhi – Delhi Kids Fashion Week is right around the corner – and for the first year ever, the trendsetting production is partnering with PETA India to feature exclusively animal-friendly, all-vegan fashion. A costumed PETA India “cow” will strut the runway with a sign proclaiming, “Save Me – Go Leather Free,” and the group will operate a booth at the event offering animal rights literature and merchandise, including stickers, wristbands, and balloons, to attendees.

When:             8 September, 12 noon

Where:           The Ocean Pearl Retreat, Chattarpur Mandir Road, Ansal Villas, Sat Bari, New Delhi

“We firmly believe that it’s important to encourage kids to treat animals as friends, and for our event, that will include not using them for fashion,” says Delhi Kids Fashion Week founder Jatinder Kumar. “Our 2019 event will celebrate clothing trends that are as fun and stylish as they are kind to animals.”

“Delhi Kids Fashion Week organisers know that innovative, ethical, sustainable vegan clothing is the way of the future,” adds PETA India Education and Youth Outreach Manager Puja Mahajan. “PETA India is happy to be partnering with this fantastic organisation to help inspire kids to be heroes to animals every time they choose an outfit.”

Cows and buffaloes killed for leather are often transported in trucks so crowded that their bones break or they die en route. Sheep are commonly beaten, stamped on, and mutilated for wool. Most animals killed for their fur spend their lives inside cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves. And in the down industry, birds’ throats are slit and some of the animals are scalded to death in defeathering tanks, often while still conscious. Silkworms used for silk are boiled or gassed alive inside their cocoons, which causes the cocoons to unravel so that workers can obtain the silk threads.

Thankfully, creative and humane non-animal materials – such as leather made from pineapple leaves, grapes, apples, mushrooms, or cork – are more popular than ever, and countless other plant-based and recycled materials can also be used instead of fur, wool, silk, or other products stolen from animals.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that wearing animal skins and other animal-derived materials is an act of speciesism, a form of discrimination against and exploitation of “others”.

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