Chandigarh: ‘Cows’ And ‘Buffaloes’ to Protest Dairy Industry’s Support of Beef Trade Ahead of World Vegan Day

For Immediate Release:

30 October 2017


Ayushi Sharma; [email protected]

Shambhavi Tiwari; [email protected]

PETA and Rotaract Himalayan Will Urge Public to Go Vegan 

Chandigarh – In advance of World Vegan Day (1 November), four People for the Ethical Treatment of Animals (PETA) India and Rotaract Club Chandigarh Himalayan supporters will take to the streets in Chandigarh on Tuesday to let the public know that the beef industry exists largely because the dairy industry supplies it with cattle to kill. Wearing bodysuits and cow and buffalo masks and with their palms painted red, the protesters will stand in “stalls” and hold signs proclaiming, “Dairy Cattle Are Killed for Beef. Try Vegan.”

Date:         Tuesday, 31 October

Time:        12 noon–1 pm

Place:        Next to Sukhna Lake, Sector 1, Chandigarh

“Many vegetarians and others who consume milk and other dairy ‘products’ have no idea they are supporting the beef industry by doing so,” says PETA Campaigns Assistant Ayushi Sharma. “Yet in India, cattle are not raised specifically for beef – rather, this industry gets its supply of cattle to kill largely from the dairy industry after the female animals’ milk production wanes and because male calves cannot produce milk.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that the dairy industry is systematically inhumane. Farmers repeatedly impregnate cows and buffaloes through traumatic artificial insemination, which is actually rape. Dairy farmers also commonly inject cattle with oxytocin to force them to produce more milk, causing pain similar to being in labour. Shortly after mother cows and buffaloes give birth, farmers typically tear the calves away from them. If the babies are female, they are often fed with milk replacer and, just like their mothers, will ultimately be treated like a milk machines. If they’re male, farmers generally abandon them, let them starve, or sell them for beef.

Humans who consume dairy “products” can suffer, too: consumption of cows’ milk has been linked to a higher risk of suffering from heart disease, diabetes, obesity, and respiratory problems. PETA recommends that people switch to soya, almond, or another non-dairy milk.

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