For Immediate Release:
30 January 2018
Nirali Gada; [email protected]
Shambhavi Tiwari; [email protected]
Ace Stylist Reveals How Easy It Is to Be Stylish and Compassionate
Mumbai – People for the Ethical Treatment of Animals (PETA) is kicking off 2018 on a stylish note with a brand-new vegan fashion video featuring celebrity stylist Eshaa Amiin, who showcases on-trend outfits and accessories – without fur, leather, wool, or exotic skins. The unique looks are modelled by actors Meghana Kaushik and Kashyap Shangari, and the video is directed by Gaurav C Bhat.
The video is available upon request.
Amiin – who has styled Bollywood queens including Kareena Kapoor, Karisma Kapoor, Sridevi, Lara Dutta, and Pooja Hegde, to name just a few – took part in the collaborative video project to show Indian consumers how stylish animal-friendly fashion can be. The looks encompass both Western and Indian styles, including workout wear, office wear, and date-night outfits. Vegan fashions from numerous top brands and designers are highlighted, including Adidas, Merci, Gauri and Nainika, Creyate, Charles & Keith, Redesyn, and The Alternate.
“Compassion simply never goes out of style. And who says you cannot create an uber-glam look without using animal skin?” says Amiin. “Don’t you worry too much – compassion is such a beautiful quality. Vegan clothes look great on everyone.”
“Eshaa Amiin’s heart is as big as her talent,” says PETA Associate Director of Celebrity and Public Relations Sachin Bangera. “We thank her for standing up for animals through this project and other actions.”
Vegan clothing, shoes, and accessories are widely available in shops all over India. More and more stylists, designers, and retailers are embracing vegan fashion, and for good reason. As revealed by PETA – whose motto reads, in part, that “animals are not ours to wear” – cows killed for leather, snakes killed for their skin, and animals killed for their fur are often mutilated and even skinned alive, and impatient wool-industry workers have been caught throwing, beating, and stamping on sheep.
Kaushik’s and Shangari’s hair was styled by Laila Dalal, their make-up was done by Ayesha Wadiwala, and Dhruvi Kapadia was the styling assistant.
For more information, please visit PETAIndia.com.