Body-Painted Duo To Urge Kochi Residents To Eat Green For St. Patrick’s Day


For Immediate Release:

15 March 2018


Ayushi Sharma; [email protected]

Nirali Gada; [email protected]

Painted Green, PETA India Reps Will Point Out That Climate Change, Water Shortages, Resource Depletion, and Land Erosion Are All Linked to Meat and Dairy Production

Kochi – Green is the official colour of St Patrick’s Day, a traditional Irish holiday that’s now celebrated in India and all around the world, but it’s also People for the Ethical Treatment of Animals (PETA) India’s favourite colour 365 days a year. That’s because eating green means eating healthy, humane, and eco-friendly plant-based foods. So on Friday, the day before St Patrick’s Day, two PETA members will appear in Kochi wearing green body paint and holding signs reading, “Eat Green! Try Vegan!” Vegans refrain from eating all animal-derived foods – including milk and eggs.

When: Friday, 16 March, 11 am to 12 noon

Where: At Rainbow Hanging Bridge Marine drive Walkway, Marine drive, Ernakulam, Cochin

“Even ‘the luck of the Irish’ can’t save the Earth from the devastating effects of people’s meat and milk habits,” says PETA India’s Ayushi Sharma. “Whether it’s through climate change, the overuse of land resources, massive water and air pollution, or soil erosion, eating animals is wreaking havoc on the planet.”

Scientists have found that a transition to vegan eating is vital to protecting the environment:

  • A United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.
  • University of Chicago researchers found that switching from eating meat to a vegan diet is a more effective way to fight climate change than switching from a standard car to a hybrid.
  • A 2008 German study concluded that a meat-eater’s diet is responsible for more than seven times as many greenhouse-gas emissions as a vegan’s diet is.
  • According to Environmental Defense Fund, if everyone swapped one meal of chicken per week for vegetarian food, the reduction in carbon dioxide emissions would be the same as taking more than half a million cars off the road.

Many leading environmental organisations – including the Worldwatch Institute, the Sierra Club, the Union of Concerned Scientists, and Al Gore’s Live Earth – recognise that raising animals for food damages the environment more than just about any other human activity.

For more information, please visit