‘Bloodied’ Woman to Be ‘Served’ on a Plate to Urge People to Go Vegan Ahead of Vegetarian Awareness Month

For Immediate Release:

28 September 2023

Contact: 

Hiraj Laljani; [email protected]  

Atharva Deshmukh; [email protected]  

Bhubaneswar – Ahead of World Vegetarian Day (1 October) and Vegetarian Awareness Month (October), a “bloodied” People for the Ethical Treatment of Animals (PETA) India supporter will lie apparently lifeless on a giant plate alongside vegetables and a giant knife and fork as a reminder to passersby that no one wants to be carved up and served as food.  

When: Friday, 29 September, 12 noon sharp 

Where: Dharna Stala, Lower PMG, Unit 3, Kharvela Nagar, Bhubaneswar, Odisha 751001 

“All animals want to live free from suffering, just like you and I do,” says PETA India Campaigns Coordinator Atharva Deshmukh. “The best way to spare animals a miserable life and a terrifying death is to choose healthy, tasty vegan meals.” 

As PETA India – whose motto reads, in part, that “animals are not ours to eat” – points out, animals killed for food suffer terribly, as can be seen in its disturbing and highly publicised video exposé “Glass Walls”. Chickens on factory farms are packed by the thousands into crowded sheds that reek of ammonia from the accumulated waste in which they’re forced to stand. They’re denied everything that’s natural and important to them. Chickens and other animals killed for food are then crammed into vehicles and transported to slaughterhouses in such high numbers that many sustain broken bones, suffocate, or even die on the way. At slaughterhouses, workers often hack at the throats of goats, sheep, and other animals with dull blades. And fish suffocate or are cut open while they’re still alive on the decks of fishing boats. 

Each person who goes vegan spares nearly 200 animals per year immense suffering and a terrifying death. In addition, raising animals for food is a leading cause of water pollution and land degradation, and a 2010 United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe. 

PETA India opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X (formerly Twitter), Facebook, or Instagram. 

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