As Chicken Meat Sales Plummet, Will KFC Add Vegan Chicken?

For Immediate Release:

20 April 2020


Hiraj Laljani; [email protected] 

Dr Kiran Ahuja; [email protected]

PETA India Urges Fast-Food Chain to Add Plant-Based Chicken to Its Menu

Mumbai – With chicken sales in India recently reported to have fallen by nearly 50% because of concerns over zoonotic disease, People for the Ethical Treatment of Animals (PETA) India sent chicken-meat chain KFC a letter suggesting that it add a vegan (wholly plant-based) chicken option to its menu, as other KFC restaurants abroad have already done. In India, GoodDot is among the companies offering meat-free chicken and other vegan meats.

“Much of the world – many Indians included – is turning away from meat over animal welfare, environmental, or health concerns,” says PETA India Vegan Outreach Coordinator Dr Kiran Ahuja. “PETA India is calling on KFC to strike while the iron is hot and cash in on the demand for delicious vegan meals.”

According to a 2018 report from GlobalData, a leading data and analytics company that works with 4,000 of the world’s largest companies, 70% of people worldwide were already either reducing their meat consumption or leaving meat off their plates entirely before the COVID-19 outbreak.

Swine flu, Ebola, HIV, and numerous other zoonotic diseases are believed to have jumped the species barrier to humans at live-animal markets, on factory farms, at slaughterhouses, or in other ways linked to meat. Like SARS, COVID-19 is widely believed to have originated at China’s meat markets. And the first outbreaks of H5N1 – which kills about 60% of humans who catch it – were linked to poultry from farms and live-animal markets in Hong Kong.

PETA India notes that in addition to helping to combat infectious diseases, each person who goes vegan reduces their risk of developing heart disease, diabetes, and cancer and spares sensitive animals daily suffering and a terrifying death.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit