After Kolkata Mayor Orders Goat Taken Down, Chicken Goes Up: PETA India ‘I’m ME, Not MEAT’ Billboard Lives!

For Immediate Release:

29 July 2020


Radhika Suryavanshi; [email protected]

Hiraj Laljani; [email protected]

PETA India Appeals to Mayor to Allow Placement of Original Ad

Kolkata – After a billboard featuring a beautiful goat that read, “I’m ME, Not Mutton. See the Individual. Go Vegan,” was taken down in Kolkata, reportedly by order of Mayor Firhad Hakim, People for the Ethical Treatment of Animals (PETA) India has now placed a new ad in the city – this time featuring a chicken and the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The group believes that sparing chickens is just as important as saving goats – especially as so many people eat chickens – and both ads call for empathy for frightened animals who face the knife. PETA India is looking to place the original billboard featuring the goat in the city again and has appealed to the mayor to consider allowing it.

The billboard featuring the chicken, who looks straight out at passers-by, is located on the Maa Flyover, facing Park Circus and traffic from Ballygunge. It can be viewed and downloaded here.

“All sentient beings value their lives as much as any human does – and since there are humane, healthy ways to show respect for all life, people can and should choose foods that spare animals suffering and pain,” says PETA India Legal Associate Amir Nabi. “Ads for meat should be opposed, as they support cruel slaughter – whereas PETA India’s ads call for kindness.”

As seen in PETA India’s exposé “Glass Walls“, both chickens’ and goats’ throats are cut while they’re still conscious. PETA India encourages everyone who celebrates Eid to spare animals such suffering by distributing fruit, money, or clothing to those in need and to respect the spirit of sacrifice by volunteering for a charity.

PETA India has once again called on states and union territories to stop any illegal transport and killing of animals in the lead-up to the festival. On two matters regarding the sacrifice and killing of animals for meat, the Supreme Court ruled that animals can be slaughtered only in officially licensed slaughterhouses and that municipal authorities must ensure compliance with this ruling. The laws regarding preventing cruelty to animals and the food safety and standards guidelines permit the slaughter of animals for food only in registered or licensed slaughterhouses equipped with species-specific stunning equipment and do not permit killing camels for meat, a common practice during Eid.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – has placed the ad featuring the goat in Delhi, Hyderabad, and Mumbai. The ad was also previously placed in Lucknow.

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