‘Stay off the Naughty List!’ PETA India’s Santa Warns Shoppers to Shun Leather
As the holiday shopping season kicks into high gear, PETA India has erected a sky-high message of compassion for cows, buffaloes, and other animals in Bengaluru, Delhi, Goa, Kolkata and Puducherry, urging people to get on Santa’s “nice” list by refusing to put leather items under the Christmas tree.
The billboards can be seen at the following locations:
The billboard in Bengaluru is near Centro Mall in Bellandur, opposite Nelivigi Multispecialty Hospital.
The billboard in Puducherry is in Housing Board Colony, near Hotel Sri Kamatchi on 100 Feet Road.
The billboard in Delhi is on the side of V3S Mall, Laxmi Nagar Commercial Complex , Swasthya Vihar, Delhi
The billboard in Kolkata is on E Santoshpur Road in the 1925 Chak Garia area of Santoshpur.
The billboard in Goa is near Mall De Goa on National Highway 66, Alto Porvorim.
Cattle used for leather are often crammed into vehicles in such large numbers that their bones break. Those who survive the gruelling journey to the slaughterhouse endure agonising deaths: their throats are cut in full view of other animals, and many are dismembered while they’re still conscious. In addition to being cruel to animals, leather production is also terrible for the planet. According to the United Nations, animal agriculture – which includes raising and killing animals for clothing – is responsible for nearly a fifth of human-induced greenhouse gas emissions.
