‘Stay off the Naughty List!’ PETA India’s Santa Warns Shoppers to Shun Leather
As the holiday shopping season kicks into high gear, PETA India has erected a sky-high message of compassion for cows, buffaloes, and other animals in Bengaluru, Delhi, Kolkata, Mumbai, and Pune, urging people to get on Santa’s “nice” list by refusing to put leather items under the Christmas tree.
The billboards can be seen at the following locations:
Delhi : At Surajmal Vihar bus stop, on Maharaja Surajmal Marg in the direction of Karkardooma, near The Leela Ambience Convention Hotel, Delhi 110032
Bengaluru : In front of Fortis Hospital, Mother Teresa Road, Xavier Layout, Victoria Layout, Bengaluru, Karnataka 560047
Bengaluru : Outside Police Public School, Sarjapur–Marathahalli Road, KSRP Block, Santhosapuram, 1st Block Koramangala, Bengaluru, Karnataka 560034
Pune : Balewadi High Street, facing Baner, Laxman Nagar, Baner, Pune, Maharashtra 411045
Pune : At the intersection of Chaturshringi Road and Fergusson College Road, Shivajinagar, Pune, Maharashtra 411004
Kolkata : Acharya Jagadish Chandra Bose Road, between Mullick Bazar and Mullick Bazar Crossing, Beniapukur, Kolkata, West Bengal 700014
Mumbai : At the five-road junction near the Royal Opera House, Mumbai, Maharashtra 400004
Cattle used for leather are often crammed into vehicles in such large numbers that their bones break. Those who survive the gruelling journey to the slaughterhouse endure agonising deaths: their throats are cut in full view of other animals, and many are dismembered while they’re still conscious. In addition to being cruel to animals, leather production is also terrible for the planet. According to the United Nations, animal agriculture – which includes raising and killing animals for clothing – is responsible for nearly a fifth of human-induced greenhouse gas emissions.
