As awareness of animal abuse and suffering grows and the demand for cruelty-free clothing and accessories skyrockets, PETA India is announcing the winners of its Vegan Fashion Awards 2020, which recognise the most progressive brands and individuals furthering the cause of animal-free fashion.
- Best Fashion Moment: Lakmé Fashion Week‘s Sustainable Fashion Day (which was leather-free)
- Best Vegan Trainers: adidas India’s Unisex adidas Originals Continental 80 Shoes
- Best Vegan Style Icon: Richa Chadha (who was quoted as saying, “I am one of those people who would always not only wear natural fabric [but also] choose cotton over silk and leather. I am against a lifestyle that goes against nature.”)
- Best Vegan Activewear: Deivee by Milind Soman
- Best Vegan Wool: Faborg (its WEGANOOL is made from Calotropis plants)
- Best Vegan Leather: Malai (made using waste from the coconut industry)
- Best Vegan Women’s Shoes: Papa Don’t Preach by Shubhika
- Best Vegan Men’s Shoes: The Alternate
- Best Vegan Bags: Broke Mate
- Best Vegan Sarees: Ghatkopar Cloth Stores
PETA India and our affiliates have released numerous videos revealing that workers hit, kick, and mutilate sheep for their wool during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; ram metal rods down conscious crocodiles’ spines in the exotic-skins industry; suffocate, electrocute, and bludgeon animals to death on fur farms; and boil silkworms alive to produce silk.
Turning animal skin into garments requires massive amounts of energy and dangerous chemicals, which are damaging to the environment. The 2017 “Pulse of the Fashion Industry” report revealed that the production of leather – followed by silk – creates the most pollution of any material used in fashion.