To mark World Oceans Day (8 June), PETA India is erecting a spate of sky-high messages featuring a netted fish gasping for breath and an appeal to everyone to prevent sensitive aquatic animals from dying from a lack of oxygen on fishing trawlers by going vegan. The billboards are located in Chennai, Goa, Kolkata, and Mumbai.
More fish are killed for food each year than all other animals combined. Fish feel pain as acutely as mammals do, have long-term memories, and sing underwater – yet they and other marine animals are impaled, crushed, suffocated, dropped into pots of boiling water, or cut open and gutted, all while they’re still conscious.
Each year, the fishing industry also kills vast numbers of non-target animals, including 720,000 seabirds, 300,000 whales and dolphins, 345,000 seals and sea lions, and 100 million sharks and rays. PETA India notes that fishing is considered the biggest threat to marine wildlife.