JADE Launches ‘Made For Love’ in Association With PETA India

Posted on by Sudhakarrao Karnal

Great news: JADE, one of the finest couture brands in India, by designers Monica Shah and Karishma Swali, has introduced its first vegan accessory line, titled “Made For Love” in association with PETA India. The collection of premium accessories, which brings to life MonicaShah’s vision for cruelty-free luxury while celebrating the values of veganism and mindfulness, can be seen on JADE’s website.


View this post on Instagram


A post shared by JADE by Monica and Karishma (@jade_bymk)

The global leather industry kills more than 1.4 billion cows, goats, and sheep – and millions of other sensitive, intelligent animals – each year. Animals used for leather in India are often crammed into vehicles in such large numbers that many become severely injured or die en route. They are then dragged into slaughterhouses, where they are cut open in full view of one another on floors covered with faeces, blood, guts, and urine.

According to the United Nations, the fashion industry is the world’s second most polluting business, behind oil, and the 2017 “Pulse of the Fashion Industry” report published by the Global Fashion Agenda in collaboration with the Boston Consulting Group, concluded that leather is the most polluting material in fashion.

Workers in India receive poverty wages for long hours in tanneries where they’re exposed to lethal chemicals and conditions. Chromium, which is used to treat 90% of the world’s leather, can cause cancer of the lung, bladder, pancreas, kidney, testes, and skin as well as ulcers, nasal septum damage, dermatitis, and respiratory illnesses. According to World Health Organization, in a leather-tanning region of Bangladesh, 90% of leather workers die before the age of 50 as a result of exposure to toxic chemicals at tanneries, and many of the workers are children.

JADE by Monica and Karishma is one of 33 leading designer brands that have pledged to be leather-free, and as Monica Shah shares, “Making a vegan line of luxury accessories was a conscious and an obvious choice for me, as I wanted this to reflect my love for creation as well as celebrate conscious artistry.”

PETA India is proud to collaborate with JADE.

Inspired? Take the pledge to be leather-free, too.

Always Shop Vegan!