Driven by Monica Shah and Karishma Swali’s commitment to being leather-free, couture bridal and luxury fashion label JADE by Monica & Karishma is the latest company to join PETA India’s “PETA-Approved Vegan” programme. Known for creating exquisite handcrafted garments so intricate they require thousands of hours to embroider, the company can now boast of options free from silk, leather, wool, and other animal-derived materials.
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“As a proud home-grown label, JADE has embraced the … ahimsic Gandhian values of mindfulness, compassion, and respect for all life forms,” says Shah. “As our vegan pieces show, you can create stunning, one-of-a-kind, luxurious products without harming any animal.”
More and more companies are embracing vegan fashion – and for good reason. As revealed by PETA India, cows, snakes, and other animals used for their skin or fur are often mutilated and even skinned alive and wool industry workers have been caught throwing, beating, and stamping on sheep. In the silk industry, about 50,000 silkworms are killed to make a single sari, typically by boiling the worms alive inside their cocoons.
JADE has launched a vegan accessory line for men and women that includes shoes adorned with Italian satin and Japanese crystals and bags crafted with silver, denim, and gold-plated enamel. JADE joins the long list of designers, brands, and companies that use the “PETA-Approved Vegan” logo.