Ahead of World Water Day, PETA India’s Billboards Urge Citizens to Go Vegan
“Raising Animals for Meat, Eggs, and Milk Uses Up 1/3 of the World’s Fresh Water. Go Vegan.” This is the message – based on the findings presented in a paper published by the renowned journal Proceedings of the National Academy of Sciences of the United States of America – on PETA India billboards that went up in Bhopal, Chandigarh, Kochi and Mumbai recently, ahead of World Water Day. This comes at a crucial time, as Bhopal and Kochi are witnessing a water shortage and falling groundwater levels.
Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year, and cleaning the filth from farms, trucks, and slaughterhouses, animal agriculture puts a serious strain on the world’s water supply. According to the Water Footprint Network, it takes just 322 litres of water to produce 1 kilogram of vegetables – but 1020 litres to produce 1 kilogram of cows’ milk, 3265 litres to produce 1 kilogram of eggs, and 15,415 litres to produce 1 kilogram of beef.
The billboard is located at Narmadapuram Rd, Surendra Palace, Narayan Nagar, Bhopal, Madhya Pradesh 462026
The billboard is located at Amora Chowk, Sector 21/22 Market, 34, Himalaya Marg, Near Subway & McDonald’s, Chandigarh,160022
The billboard is located at Nethaji Nagar, Edappally, Ernakulam, Kerala, 682041
The billboard is located at Tahir Kha Food Shop, Shop No, 12 Rain Building, near Bandra Station, Bandra West, Mumbai, Maharashtra 400050
The meat, egg, and dairy industries also use one-third of the world’s cropland, which could be used to grow food for hungry humans but is instead dedicated to crops that feed animals deliberately bred and raised to be used and killed. By some estimates, animal agriculture is also responsible for more greenhouse gas emissions than the world’s transportation systems combined.
