Pune: Santa and Mrs Claus & Elves to Bring Christmas Cheer by Distributing Vegan Ice Cream from Sleigh in PETA India Vegan Appeal

For Immediate Release:

22 December 2025

Contact:
Apeksha Tamane; [email protected]
Sanskriti Bansore; [email protected]

Pune – Ahead of Christmas (25 December), supporters of People for the Ethical Treatment of Animals India (PETA India), along with volunteers from Hope for Paws, will take to FC Road dressed as Santa Claus, Mrs Claus and elves to distribute free NOTO vegan ice cream from a sleigh to passersby. The giveaway serves as a reminder that compassion should be at the heart of every holiday season, with PETA India wishing everyone a ‘Merry Vegan Christmas.’

When:   Tuesday, 23 December, 12 noon sharp

Where:  Outside Westside Store, Fergusson College Road, Pune, Maharashtra 411004 

‘Christmas is about kindness, peace, and goodwill, and there’s no better way to live those values than by choosing vegan,’ says PETA India Campaigns Coordinator, Apeksha Tamane. ‘By offering delicious vegan ice cream, Santa’s family and their helpers are showing that celebrating without cruelty is not only possible, but also joyful.’

In the dairy sector, cows and buffaloes are forcibly inseminated (workers insert an arm into the cow’s rectum and a metal rod carrying bull semen into her vagina), and their newborn calves are stolen from them shortly after birth. Males are typically cast out on the roads, starved, or sold to be killed for their flesh and skin, while females are sentenced to the same fate as their mothers: they’re used as milk machines until their bodies give out, at which point, many are abandoned or slaughtered.

According to the Academy of Nutrition and Dietetics, the world’s largest organisation of food and nutrition professionals, vegans are at reduced risk of certain health conditions, including ischemic heart disease, type 2 diabetes, hypertension, certain types of cancer, and obesity.  University of Oxford researchers state that going meat and dairy-free can reduce an individual’s carbon footprint from food by up to 73%.

For those who enjoy the creamy taste, milk, ice cream, cheese, and yoghurt made from a variety of nuts, soy, coconut, or other plant-based ingredients are a tasty option. NOTO offers vegan Vanilla, Choco hazelnut and dark chocolate flavours. A dedicated range of vegan ice creams, making plant-based desserts more accessible and enjoyable. In addition to NOTO, The Brooklyn Creamery, Papacream, Siri Millet Ice Cream, Minus 30, and White Cub also serve delicious vegan ice creams.

PETA India – whose motto reads, in part, that ‘animals are not ours to eat’ – opposes speciesism, a human-supremacist worldview.  For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.

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