‘She Did Not Consent’ PETA India World Vegan Month Billboard Campaign Outside Colleges and Universities Urges Compassion for Chickens
In time for World Vegan Month (November), and because chicken meat and eggs are the most consumed animal-derived foods in India after dairy, PETA India is serving up food for thought near universities and colleges across the country. That is, sky-high billboard appeals featuring a chicken alongside the message “She Did Not Consent – Please Go Vegan” pointing out that chickens and other animals do not volunteer their bodies and lives. The billboard campaign comes at a time when the importance of consent is gaining traction on campuses around the country to curb sexual harassment and violence. It aims to remind students that chickens also do not want to suffer and want to live.
Chickens are intelligent, emotional animals whose cognitive abilities are on par with those of cats, dogs, and even some primates. Yet, most chickens raised for meat spend their entire lives in crowded, filthy sheds and are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. In the egg industry, hens are confined to wire cages so small they cannot spread a wing. After about two years, each is considered “spent” and is thrown into a lorry full of other exhausted females and shipped to the slaughterhouse or meat market, where her throat is cut – typically, while she’s still conscious. Meanwhile, millions of newly hatched male chicks – who cannot produce eggs – and any other unwanted chicks are ground up, crushed, drowned, burned or killed in other gruesome ways.
The billboard can be found near Christ University at the Dairy Circle, Lakkasandra, Hombegowda Nagar, Bengaluru, Karnataka, 560029
The billboard can be found opposite St. Xavier’s College, Chattrapati Shivaji Terminus Area, Fort, Mumbai, Maharashtra, 400001
The billboard can be found outside Fergusson College on Fergusson College Road, Shivajinagar, Pune, Maharashtra 411004
The billboard can be found outside Banaras Hindu University in front of B.H.U Gate Lanka, Varanasi, Uttar Pradesh 221005
The billboard can be found outside the Jawaharlal Nehru University in DDA Market, near Munirka Metro Station, New Delhi
Everyone who goes vegan spares nearly 200 animals a year, dramatically shrinks their carbon footprint, and reduces their individual risk of suffering from heart disease, diabetes, and cancer. One large egg contains about 6 g of protein, one cup of cooked chickpeas about 14.5 g, one cup of boiled lentils about 17.9 g, and a half-cup of firm tofu about 19.9 g.
