World Billiards Champion Pankaj Advani to Debut PETA’s New ‘V-Card’ in Bangalore

For Immediate Release:
11 November 2014

Kriti Sachdeva; [email protected]
Sachin Bangera; [email protected]

Ace Player Will Unveil Opportunity to Get Discounts on Local Vegan Fare During World Vegan Month

Bangalore – World Billiards champion Pankaj Advani will be teaming up with People for the Ethical Treatment of Animals (PETA) India to unveil the world’s first-ever vegan discount card, PETA’s V-Card, in Bangalore at The Chancery Pavilion. The V-Card gives cardholders a 10 per cent discount on vegan foods from special V-Card menus at the Ithaca in The Chancery Pavilion and other participating restaurants in Bangalore and Mumbai. The card – which can be ordered for free from – is debuting in November in honour of World Vegan Month. Advani will showcase delicious vegan samples from Ithaca at the event and will be available to speak with the media. PETA’s V-card initiative is supported by Burrp! –famous urban lifestyle website.

When:       Wednesday, 12 November, 12 pm sharp

Where:     Ithaca, The Chancery Pavilion, 135 Residency Rd, Bangalore 560 025

“With so many local restaurants dishing up creative plant-based cuisines, it’s easier than ever to spare animals suffering and enjoy a delicious meal with a clear conscience”, Advani says. “PETA’s V-Card makes awesome vegan meals easily accessible for those wanting to experiment with this healthy lifestyle.”

“We want Chancery Pavilion at the top of the list for anyone looking for delicious, healthy vegan options on a night out”, says Chancery Pavilion’s assistant general manager, Vivek Thakur.

Burrp! says, “PETA’s V-card provides a unique opportunity for anyone to try new vegan options around the city. is happy to throw its support behind this new program”

In today’s meat industry, chickens are crowded by the tens of thousands into filthy sheds that reek of ammonia from accumulated waste. At the slaughterhouse, their throats are cut and their bodies are dunked into scalding-hot water for feather removal, often while they are still conscious. Other animals slaughtered for meat are crammed into vehicles in such large numbers that many are severely injured or die en route to the slaughterhouse. The animals are hit, dragged and cruelly handled and are often denied food and water.

PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that vegan meals help reduce the risk of suffering from heart disease, strokes, diabetes, obesity and cancer. They also help the environment: raising animals for food is a leading cause of water pollution, land degradation and the greenhouse-gas emissions that cause climate change.

Advani joins a growing list of celebrities – including Lara Dutta, Pamela Anderson, Shahid Kapoor, Paul McCartney, R Madhavan, Hema Malini and Anil Kumble – who have teamed up with PETA to promote a healthy and compassionate animal-friendly diet.

To see a list of restaurants that are participating in the V-Card programme and to order a V-Card, please visit