For Immediate Release:
21 April 2017
After Ajaz Khan Challenges Company’s Use of Cows’ Skin, PETA Encourages Motorcycle Giant to Embrace Vegan Leather
Mumbai – After actor Ajaz Khan raised eyebrows by suggesting in a Facebook video that the Prime Minister shutHarley-Davidson downfor its use of leather, People for the Ethical Treatment of Animals (PETA) India sent the motorcycle manufacturer a letter this morningurging it to smooth over the controversy by using vegan leather instead of dead animals’ skin.
In the letter, PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that a growing number of brands are designing products with sustainable vegan leather, including fashion industry leader Stella McCartney and luxury electric carmaker Tesla. Not only is choosing vegan leather kinder to the environment, it also preventscows from being crowded onto trucks and sent to slaughterhouses, where their throats are often slit with rusted, dull knives.
“Ajaz Khan’s words may have been in jest, but cruelty to cows who are killed and skinned for leather is no joke”, says PETA India CEO Poorva Joshipura. “PETA is encouraging Harley-Davidson to appeal to modern shoppers who care about animal protection by offering luxurious vegan leather jackets and belts.”
Cows and other animals used for leather in India commonly endure the horror of being crammed onto vehicles in such high numbers that many suffocate, break their bones, or even die en route to the slaughterhouse. Some cows are marched to slaughter, and handlers twist and break their tailbones or smear chilli seeds into their eyes to force them to keep moving when they collapse.
Cows’ skins are sent to tanneries, which pollute nearby drinking water with lead, cyanide, and formaldehyde. In Kanpur, about 400 tanneries dump much of their dangerous waste directly into the Ganga, which is now one of the most polluted rivers in the world.
For more information, please visit PETAIndia.com.