For Immediate Release:
29 December 2010
Mumbai – Vodafone has won a Glitterbox Award from People for the Ethical Treatment of Animals (PETA) India for ads released this year showing how funny a fake parrot can be and allowing real ones to fly free. Glitterbox Awards are given to businesses that take advantage of humane alternatives to the use of real animals in their ads.
“Vodafone’s talking ‘parrot’ ads are as kind as they are creative because no real parrot ‘actors’ – who are cruelly confined, have their wings clipped and are denied the opportunity to fly free – were used to produce them”, says PETA India’s Sachin Bangera. “Birds and other animals should never be robbed of their precious freedom or abusively trained to do daft tricks when companies can make better, cheaper and more effective ads using today’s technology.”
In response to PETA’s objection to the unregulated use of animals in films, the Bombay High Court issued a judgment requiring the Central Board of Film Certification to ask applicants to furnish a no-objection certificate from the Animal Welfare Board of India before certifying any film in which animals have been used.
Trainers of animals used as “actors” are notoriously abusive, and birds who are forced to live in tiny cages suffer tremendously. Both hand-raised and wild-caught birds often become neurotic, pulling out feathers and mutilating themselves, sometimes to the point of death. Unfortunately, too many people regard birds simply as colourful pets and don’t appreciate that they are intelligent, social animals who feel pain and fear. They are captured by poachers, packed into small boxes and transported on trains. An estimated 60 per cent of them die in transit, usually from broken wings and legs, thirst, hunger and stress. Baby birds are caught in traps and nets. As a result, many die or suffer injuries.
PETA now hopes that Vodafone will create a company policy against the use of pugs – dogs who suffer as a result of being bred for unnatural physical traits which cause them to suffer breathing difficulties and make them prone to disease – and instead use non-animal alternatives.
For more information, please visit PETAIndia.com.