Top Designers And Luxury Brands Win In First PETA-Approved Vegan Fashion Awards

For Immediate Release:
20 March 2013

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

Compassion Trumps Cruelty, Ethical Fashion Goes Mainstream

Mumbai – As consumers become increasingly concerned about the origins of the products that they buy, pleather, faux silk, fake snake and other cruelty-free fabrics are more popular than ever – and top designers, including Rohit Bal, Shantanu & Nikhil, Rocky S, Rohit Gandhi and Rahul Khanna, Vikram Phadnis and Anita Dongre, and high-street retailers such as Guess and Puma are meeting consumers’ demand for animal-free fashion. Now, People for the Ethical Treatment of Animals (PETA) India is recognising the best cruelty-free contributions to the fashion world in the first-ever PETA-Approved Vegan Fashion Awards. The awards mark the launch of PETA’s new “PETA-Approved Vegan” logo, which designers and retailers can use to identify vegan clothes and accessories that they sell online or in stores.

The winners also include ace designers Abu Jani & Sandeep Khosla, Wendell Rodricks, Gavin Miguel, Masaba Gupta, Anupama Dayal and Rinaa Shah and top brands such as Nike, Adidas, Seiko, So Fake, Casio, Jack & Jones, Vero Moda, Baggit and Fastrack.

“Cruelty-free fashion is the ‘in’ thing, and these compassionate designers and luxury brands prove that there is nothing sexier than compassion in fashion”, says PETA India CEO Poorva Joshipura. “Whether you’re looking for a fancy pleather jacket or shoes or a lehenga, you’re sure to be able to find it with these designers.”

Other retailers to take home prizes include vegan brands V-Design, Senso Vegetarian Shoes, Compassion Avenue and Princesse K.

The following is a list of all the winners:
Most Stylish Men’s Evening Wear: Rohit Bal
Most Stylish Women’s Evening Wear: Gavin Miguel
Most Stylish Men’s Casual Wear: Wendell Rodricks
Most Stylish Women’s Casual Wear: Rohit Gandhi and Rahul Khanna
Most Stylish Lehenga: Vikram Phadnis
Most Stylish Salwar Kameez: Abu Jani and Sandeep Khosla
Most Stylish Sherwani: Anita Dongre
Most Stylish Men’s Jacket: Shantanu & Nikhil
Most Stylish Women’s Jacket: So Fake
Most Stylish Kurti: Anupama Dayal
Most Talented New Designer: Masaba Gupta
Most Stylish Women’s Wallet: Rocky S
Most Stylish Men’s Wallet: Baggit
Most Stylish Women’s Handbag: Guess
Most Stylish Men’s Bag: Nike
Most Stylish Women’s Shoes: Rinaa Shah
Most Stylish Men’s Shoes: Jack & Jones
Most Stylish Women’s Sneakers: Adidas
Most Stylish Men’s Sneakers: Puma
Most Stylish Women’s Belt: Vero Moda
Most Stylish Men’s Belt: Fastrack
Most Stylish Women’s Watch: Casio
Most Stylish Men’s Watch: Seiko
Best Vegan Company for Accessories: V-Design
Best Vegan Company for Men: Compassion Avenue
Best Vegan Company for Shoes: Senso Vegetarian Shoes
Best Vegan Company for Handbags: Princesse K

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