For Immediate Release:
17 June 2014
Award-Winning Actor Asks Her Legions of Fans Never to Buy Cosmetics Tested on Animals
Mumbai – Moviegoers are eagerly waiting to see her back on the silver screen with her latest film Humshakals, opposite Saif Ali Khan, which will be released on 20 June, but now, Tamannaah Bhatia has a new starring role. That’s because she just shot a brand-new ad for her friends at People for the Ethical Treatment of Animals (PETA) India in which she gives a thumbs-up to rabbits and two big thumbs-down to testing cosmetics on animals. In the ad, Bhatia holds a rescued bunny named Tiny next to the tagline “Be a Bunny’s Honey: Buy Cruelty-Free Cosmetics”. Even though, following efforts by PETA and others, testing cosmetics on animals is now illegal in India under the Drugs and Cosmetics Rules, 1945, companies can still sell their cosmetics here if the testing was done elsewhere. The stunning ad was shot by ace photographer Colston Julian. Bhatia’s make-up was done by Billy Manik,herhair was done by Anupa from Placid Hairdressing & Skin and her clothes were furnished by Esha Amin.
“Animals go through a lot of torture while they are being tested on for cosmetics. There’s material applied on their eyes, on their bodies. … [I]t can be very painful. … Because they cannot speak or they cannot communicate, such kind of atrocities are put upon to the animals”, Bhatia says. “I just hope everybody out there can be a little more considerate and have a little bit of a heart and love the animals.”
In addition to Humshakals, Bhatia will soon be seen opposite Akshay Kumar in the Bollywood film It’s Entertainment. She won the CineMAA Award for Best Actress for the Telugu film 100% Love in 2011, and she was nominated for Best Actress at the 2013 South Indian International Movie Awards for Racha.
More than 1,400 companies around the world have banned animal tests, but some still choose to subject animals to painful tests in which substances are dripped into their eyes, smeared onto their abraded skin or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
For more information, please visit PETAIndia.com.