Superdude Says ‘No’ To Caging of Birds – Ashmit Patel and Madhura Naik Pose for New PETA Campaign

For Immediate Release:
19 October 2012

Benazir Suraiya; [email protected]
Sanam Wazir; [email protected]

Ashmit Patel and Madhura Naik ‒ the Judge and Host of Bindass SuperDude Spread the Message – Cages Are Not for the Birds!

Mumbai – You’ve seen Ashmit Patel and Madhura Naik sizzle on the silver screen. Now, catch them in a new campaign for People for the Ethical Treatment of Animals (PETA) India. Dressed in white attire and wings to resemble birds, one perches atop a bird cage while the other holds a placard that reads, “Let birds fly free. Don’t cage them”. Their point?  Birds were born to be free, so locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad was shot by leading photographer Gaurav Sawn at Mehboob Studio in Bandra, and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved (

“We all want freedom, so does a bird – whether it’s freedom of expression or the freedom to fly. People who let these beautiful creatures soar to the skies are truly the SuperDudes”, says Ashmit. Madhura adds, “The sky is the only limit for these birds. We must let them fly more, rest less, just like a SuperDude and never, ever cage them”.

In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn. They often over-preen themselves to the point of mutilation. Some people force birds to endure painful wing-clipping so that the animals cannot fly away, yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger and stress.

Keeping birds in cages is also often illegal. The Indian Wildlife Protection Act, 1972, and the amendment added to it in 1991 ban the capture and trade of all 1,200 varieties of indigenous birds in India. In spite of the law, 300 species of birds are openly sold in markets, including munias, mynas, parrots, owls, hawks, peacocks, parakeets and other species.

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