For Immediate Release:
6 December 2012
Sexy Star Celebrates Birthday in a Unique Way, Bringing Attention to Animals Tested on for Cosmetics
Mumbai – Popping out of a cake, looking like a sexy bunny and holding a placard that reads, “Be Sweet to Bunnies: Choose Cruelty-Free Cosmetics”, Sofia Hayat – the captivating British-Asian actor whose latest film is Diary of a Butterfly and who is associated with Bindass TV’s Superdude – appeared in a pristine white swimsuit, with bunny ears and a fluffy tail today. She organised her birthday party, which was held at Grand Sarovar Premiere Hotel in Goregaon, to draw attention to a very serious issue close to her heart – the testing of cosmetics on animals. Hayat’s and PETA’s point? That testing cosmetics on rabbits and other animals is harmful and deadly to the animals and also bad science – and the Ministry of Health and Family Welfare should ban it.
“There’s nothing sweet about harming rabbits and poisoning rats for lipsticks and eye shadow”, says Hayat. “Today, there are many top-quality, cruelty-free cosmetics companies to choose from – there’s no reason to buy from old-fashioned companies that still test on animals.”
The European Union’s phased-in ban on the testing of cosmetics and their ingredients on animals is scheduled to take full effect in 2013. PETA is calling on the Indian government to base its ban on the European model. PETA’s proposal for a ban on testing cosmetics and their ingredients on animals has already gained support from multinational companies The Body Shop and LUSH, Indian companies Omved and Shahnaz Husain, the Indian Council of Medical Research, the Mahatma Gandhi–Doerenkamp Center for Alternatives to Use of Animals in Life Science Education and the Animal Welfare Board of India, a statutory government advisory body.
More than 1,300 companies around the world have banned all animal tests, but many still choose to subject animals to painful tests in which substances are smeared on their skin, sprayed in their faces or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
For more information about PETA, please visit PETAIndia.com.