Submerge’11 Rings In The New Year With petaDishoom

For Immediate Release:

26 December 2011


Benazir Suraiya; [email protected]

Richa Mithal; [email protected]

PETA’s Youth Animal Rights Division Is the Official Social Partner for Goa’s Hottest Four-Day Dance Party

Goa – Attendees at India’s most happening electronic-music dance party, Submerge Goa Project 2011, will get a pro-animal message in a big way, thanks to petaDishoom, the youth division of People for the Ethical Treatment of Animals (PETA) India. As the four-day event’s official social partner, petaDishoom will give out free PETA literature, T-shirts, caps and celebrity posters and offer attendees a chance to help animals by signing a petition in favour of the new draft Animal Welfare Act, 2011 – which was prepared by the Animal Welfare Board of India (AWBI) and which would, if passed, modernise India’s laws against cruelty to animals. Artists including Nikhil Chinapa, Pearl, Eve Carey (UK), Dale Anderson and Anil Chawla (UK), Nawed Khan, Clement, Inferno and Brute Force – along with support from Jalebee Cartel, Albin Myers (Sweden), Anish Sood, Nawed Khan and Ajit – are set to help revellers dance their way into 2012.

When:             30 December to 2 January

Where:           Baga Beach, Tito’s Courtyard and Red Square, Goa

Says Submerge cofounder Nikhil Chinapa, “Animal protection issues are a key concern for youth today and I’m delighted Submerge Goa Project 2011 can act as a platform for petaDishoom to raise even more awareness about the importance of being kind to animals”.

Adds Chinapa’s wife, Pearl: “I am a long time supporter of PETA and I am over the moon about Submerge Goa Project 2011 joining hands with their youth division petaDishoom. Through this partnership, we aim to encourage more and more people to speak out against cruelty to animals”.

“We’re delighted to help the thousands of partiers at Submerge make animal protection their New Year’s Resolution”, says petaDishoom’s Richa Mithal. “Everyone who hits the beach to dance will hear all about the ways that they can help animals in 2012 and beyond.”

As India’s largest youth animal rights body, petaDishoom focuses on reaching out to teenagers and young adults. In addition to working with college festivals across the country, petaDishoom works with various musicians – such as Monica Dogra, Parikrama, Indian Ocean, Pentagram and more – allowing the group to interact with young people and help them channel their energy into advancing animal rights.

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