For Immediate Release:
10 July 2012
Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]
Delhi Belly Beauty Asks Legions of Adoring Fans to Kick the Meat Habit
Mumbai – Looking ravishing as always and posing next to the words “I Am Poorna Jagannathan, and I Am a Vegetarian”, the award-winning actor appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. Poorna Jagannathan also sports a PETA T-shirt that reads, “Eat No”, followed by a sketch of a cow. The stunning ad was shot by leading photographer Gaurav Sawn. Styling was done by Chandni Bahri, and Jagannathan’s make-up and hair were done by Sandhya Shekar. Jagannathan also filmed an exclusive interview for PETA, which can be found here.
“I believe in conscious eating – I don’t want to eat anything that had to brutally suffer to end up on my plate”, says Jagannathan, who was named one of India’s 50 most beautiful women by Femina magazine. “Besides, a vegetarian diet equals a healthier diet: we’re less at risk for obesity, cancer, high blood pressure and many more life-threatening diseases.”
Jagannathan, who plays Saya Katdare on the USA Network’s hit TV series Royal Pains, has been featured in numerous publications, including Vogue, Harper’s Bazaar, Marie Claire, Elle, Femina and Grazia. She recently won the Breakthrough Supporting Performance (Female) Award at the 10th Annual Kamla Pasand Max Stardust Awards for her performance in the film Delhi Belly.
Every vegetarian saves the lives of more than 100 animals every year. Also, vegetarians are, on average, fitter and trimmer than meat-eaters are, and they are less likely to be afflicted with heart disease, diabetes and cancer – all of which are major health problems in India. Additionally, raising animals for food is a leading cause of water pollution and land degradation, and a recent UN report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.
Jagannathan joins a growing list of actors, athletes and other celebrities – including Lara Dutta, Shahid Kapoor, Sonu Sood, Pankaj Advani, Anil Kumble, Amrita Rao, R Madhavan, Murali Kartik, Rahul Sharma and Monica Dogra – who have starred in pro-vegetarian ads for PETA India.
For more information, please visit PETAIndia.com.