Srimati 2011 Winner In Coat Made Of ‘Baby’ Parts To Urge Kolkatans To Go Leather-Free

For Immediate Release:

16 February 2012


Benazir Suraiya; [email protected]

Bhuvaneshwari Gupta; [email protected]

If You Wouldn’t Wear a Human Baby’s Skin, Don’t Wear Skins of Calves, Says PETA

Kolkata – Dr Pritha Das Mahapatra, winner of the Nihar Naturals Sananda Srimati 2011 beauty contest, will wear a coat festooned with the arms, legs and heads of baby dolls and hold a sign reading, “Everybody Is Somebody’s Baby. Go Leather-Free”, to lead a protest by People for the Ethical Treatment of Animals (PETA) India against the 17th International Leather Goods Fair being held in Kolkata from 18 to 20 February. The action is the latest salvo in PETA India’s campaign against the leather industry and aims to raise awareness of the cruelty that animals endure before their skin is made into coats, shoes, bags and other products:

When:     Friday, 17 February, 12 noon sharp

Where:    Outside City Center One Mall, near Tram gate (across from the Vodafone store – EC 10 and beside DB block park), Salt Lake City, Kolkata

“People who would never think of buying coats made from the skin of human babies shouldn’t wear coats made from the skin of cows and other feeling animals who were tormented and slaughtered for their body parts”, says Mahapatra. “PETA encourages everyone to choose products made from mock leather or synthetic materials and make their wardrobes leather-free.”

Cows, buffaloes and other animals used for leather in India are often crammed into transport vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming the life within. Such runoff has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA India notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

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