Sonu Sood Celebrates ‘Hug A Vegetarian’ Day With petaDishoom

For Immediate Release:

29 September 2011


Benazir Suraiya; [email protected]

Richa Mittal; [email protected]

PETA India’s Youth Division Encourages Everyone to Participate on 30 September

Mumbai – Vegetarians on college campuses and elsewhere across India, including Bollywood and Tollywood actor Sonu Sood, will be hugging away as part of “Hug a Vegetarian” Day – a fun, positive holiday on 30 September that gives people a chance to celebrate vegetarians and vegans for helping save animals’ lives and for protecting the planet. The holiday is set to be celebrated for the first time in India and is being promoted on campuses by petaDishoom, the youth division of People for the Ethical Treatment of Animals (PETA) India. Participants are invited to send petaDishoom photos of their vegetarian friends hugging for the chance to win a PETA T-shirt.

Sonu Sood – who recently starred in a pro-vegetarian ad for PETA India – says about the special day, “It’s a fun way to teach people about the benefits of being vegetarian. Besides, vegetarians deserve some extra love for helping to save animals and the environment. Don’t be shy – get out there and give all the vegetarians you know a big hug.”

“Hug a Vegetarian” Day was created six years ago by peta2, the youth division of PETA India’s US affiliate. Each person who goes vegan saves the lives of more than 100 animals a year – and since vegans are less prone to heart disease, diabetes and cancer than meat-eaters are, going vegan saves human lives too. Plus, a recent UN report concluded that a global shift toward a vegan diet is needed to combat the worst effects of climate change.

Sood, who recently won an award for best performance in a negative role for his work in Dabangg in Canada at the prestigious International Indian Film Academy (IIFA) Awards, joins up with PETA India to help animals every chance he gets. While in Canada, he took time out of his busy schedule to write a letter to the Prime Minister of Canada, Stephen Harper, urging him to end the slaughter of baby seals there for fur.

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