For Immediate Release:
13 August 2013
Bollywood Star and Long-Time PETA Supporter Knows Firsthand the Joy of Rescuing a Loving Animal Companion
Mumbai – Sitting with her canine friend Bambi, Bollywood actor Sonakshi Sinha stars in a brand-new print ad for People for the Ethical Treatment of Animals (PETA) India next to the words “Envision a world without homeless dogs and cats. Adopt a dog or cat from an animal shelter, and always get your animal companions sterilised” released just in time for International Homeless Animals Day (August 17). The ad has been shot by leading photographer Russi Modi and her hair and make-up was done by Nileysh Parmaar.
Sinha and PETA India want all prospective animal guardians to avoid greedy breeders and pet shops, which only make the homeless cat and dog crisis worse and to adopt their animals from a shelter or take in a cat or dog from the streets instead. Sinha is a long-time supporter of PETA India, and since her college days, she has been rescuing animals – including her beloved dog Nancy, whom she lived with for 14 rewarding years.
Earlier, Sinha had also starred in a video for PETA that explained how important it is to always to have cats and dogs sterilised. The stunning video was directed by top Bollywood director Tarun Mansukhani. Broadcast-quality videos of different lengths can be found here:
“Breeders, pet stores and people who don’t sterilise their animals are responsible for all the animals who end up homeless”, says Sinha. “Every time someone buys a dog or cat from a breeder or pet store, a homeless animal roaming the streets or waiting in an animal shelter loses a chance at a home and a good life.”
Across India, stray dogs and cats struggle to survive on the streets. Many of them starve to death or are injured, abused or hit by vehicles. Countless others are left to languish in animal shelters because there aren’t enough good homes for them.
Sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 420,000 births in seven years. Sterilisation helps keep animals off the streets and out of shelters, and sterilised animals also live longer, healthier lives and are less likely to roam, fight or bite.
Sinha started her career as a model and walked the runway during Lakmé Fashion Week in 2008 and 2009. She made her acting debut in the 2010 film Dabangg, for which she won the Star Screen Award for Most Promising Newcomer, the Zee Cine Award for Best Female Debut, the Filmfare Award for Best Female Debut and the IIFA Award for Star Debut – Female, just to name a few. Sinha has some top films lined up –Once Upon a Time in Mumbai Dobaara, Rambo Rajkumar and Bullet Raja – with some of the biggest names in Bollywood.
For more information, please visit PETAIndia.com.