‘Sheep’ Shorn Bloody to Shine Spotlight on Cruel Wool Industry

For Immediate Release:

1 October 2018


Ayushi Sharma; [email protected]

Garima Jain; [email protected]

Ahead of World Animal Day, PETA India Demonstration Will Inform Passers-By That Animals Are Beaten, Violently Shorn for Wool

Shimla – Holding a bloody shorn “sheep”, three People for the Ethical Treatment of Animals (PETA) India supporters and members of Bheem Dwar Fitness Hub will gather outside the amphitheatre near The Ridge in Shimla on Wednesday just ahead of World Animal Day (4 October) to urge passers-by to steer clear of items made from cruelly obtained wool and to choose vegan clothing instead.

When:       Wednesday, 3 October, 12 noon–1 pm

Where:     Outside the amphitheatre near The Ridge, Shimla

“Investigations around the world have shown that gentle sheep are held down and shorn bloody for wool coats, sweaters, and scarves,” says PETA India Campaigns Coordinator Ayushi Sharma. “This World Animal Day, PETA India is calling on consumers to reject cruelty to animals – and that means crossing all clothing items made from animals off their shopping lists.”

India is a major importer of wool from Australia, the world’s top wool-producing nation. PETA affiliates have released seven exposés recorded at 44 wool-producing facilities on three continents, including Australia, and all have revealed that sheep are mutilated, abused, and shorn bloody in the international wool industry. Shearers are typically paid by volume, not by the hour, which encourages fast, violent work. And just last month, PETA Asia released the first-ever video exposé of cruelty within the British wool industry, which showed shearers violently punching sheep in the face, stamping and standing on their heads and necks, and beating and jabbing the animals in the face with electric clippers.

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that more than 300 major brands have banned angora wool, more than 100 have banned mohair, and the popularity of vegan fashion continues to rise.

For more information, please visit PETAIndia.com.