Sachiin Joshi—Actor, Telugu Warriors Owner and JMJ Group Executive—Stars Shirtless in New Pro-Vegetarian PETA Ad

For Immediate Release:
6 August 2014

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

Bollywood and Tollywood Star Chooses to Give Animals the Gift of Life for His Birthday

Mumbai – One glance at actor Sachiin Joshi‘s striking physique and you know that meat has little to do with packing on muscle. That’s why the vegetarian actor was eager to shoot a pro-vegetarian ad for his friends at People for the Ethical Treatment of Animals (PETA) India to be released on billboards in Mumbai and Hyderabad in time for his birthday (7 August) and in the lead-up to his upcoming Tollywood film, Nee Jathaga Nenundali, set to be released later this month. In the ad, Joshi – who starred in Jackpot, recently acquired the Telugu Warriors and is the vice chair of JMJ Group – shows off his super-fit bare upper body with a baby chicken perched on his shoulder next to the caption “Sachiin Joshi: Actor, Entrepreneur, Sports Enthusiast … Vegetarian!” PETA’s and Joshi’s point? That a diet rich in nutritious vegetables, grains and fruits is a winning ticket to good health. The stunning ad was shot by ace photographer Prasad Naik, and Joshi’s styling was done by Rocky S.

“I am happy to be a vegetarian – I have never had meat of any kind or flesh in any way”, Joshi says. “Killing animals psychologically hurts me. … [K]illing animals for your food is not a good idea.”

Every vegetarian saves the lives of many animals each year. Also, vegetarians are less likely to be afflicted with leading killers such as heart disease, diabetes and cancer – all of which are major health problems in India. And raising animals for food is a leading cause of water consumption and pollution, land degradation and the greenhouse-gas emissions responsible for climate change.

Joshi is the son of the highly successful entrepreneur and owner of JMJ Group, Jagdish Mohanlal Joshi. His last Bollywood film was Jackpot opposite actor Sunny Leone, who has also been featured in ads for PETA. Joshi has also starred in Azaan and Mumbai Mirror. For more information, please visit