For Immediate Release:
25 February 2015
Cricketer Wants Fans to Know That Sterilisation Is the Best Solution to Combat Animal Homelessness
Mumbai – A force to be reckoned with on the cricket ground, Rohit Sharma is using his clout to take a bite out of the homeless-dog and -cat crisis. Sharma has teamed up with his friends at People for the Ethical Treatment of Animals (PETA) India to star in a brand-new PETA campaign that shows him and a small dog peering into the camera next to the caption “Bat for Animals! Sterilise Cats and Dogs”. Sharma’s point? That by sterilising their dogs and cats, people will be saving the lives of countless unwanted puppies and kittens. The campaign image, which can be viewed and downloaded here, is being released in time for the 2015 World Cup. It was shot by ace photographer Gaurav Sawn, and Sharma’s make-up and hair were done by Neha Kamra.
“Sterilisation is important because I feel that if we can stop [the homeless-animal crisis], there will be control of population among the street dogs”, Sharma says.
Sterilisation can prevent countless unwanted animals from being born only to struggle to survive on the streets, face abuse by cruel or neglectful people or end up in animal shelters. Just one unaltered female dog and her offspring can produce 67,000 puppies in only six years. In seven years, one female cat and her offspring can produce 370,000 kittens. Sterilisation eliminates the stress and discomfort that females endure during heat periods and greatly reduces the risk of mammary cancer. Neutering makes males far less likely to roam or fight.
This isn’t the first time that Sharma has signed up with PETA to help animals. In March 2014, he shot a stunning ad slamming elephant abuse in circuses.
Sharma is a batsman for the India national cricket team as well as the captain of the Mumbai Indians in the Indian Premier League. In 2013, he started playing as an opening batsman for the Indian One-Day International (ODI) team, and he is the second-leading scorer in ODI innings. With 16 sixes, he made cricket history by recording the most number of sixes in an ODI inning.
For more information, please visit PETAIndia.com.