R Madhavan Calls on KFC Chief to Stop Worst Abuses of Chickens

For Immediate Release:
5 October 2010

Benazir Suraiya; [email protected]

Mumbai – Bollywood heartthrob R Madhavan has a big heart himself, especially when it comes to defenceless animals. That’s why the star of such blockbusters as Rang De Basanti, Guru and 3 Idiots sent a letter on behalf of People for the Ethical Treatment of Animals (PETA) India to David Novak, CEO of KFC parent company Yum! Brands, urging him to adopt PETA’s recommendations to stop the worst abuses of chickens who are killed for KFC.

“I am sure you’re a compassionate person who agrees that animals – whether they are dogs, cats or chickens – should not be abused and that working to stop this unnecessary cruelty should be a top priority”, writes Madhavan to Novak. “Please use your unique position to stop the worst abuses of these sensitive birds by making the improvements suggested by PETA and KFC’s own former animal welfare advisors.”

In the letter, Madhavan recounts the findings of a PETA undercover investigation into KFC’s main Indian supplier, Venky’s. PETA’s investigator documented birds who suffered broken limbs and organ failure because of the animals’ unnaturally large size. In the US and elsewhere, birds are bred and drugged to grow much faster than nature intended, and their bodies can’t keep up. The remains of dead birds littered the floor, and survivors were forced to live amidst the corpses. Madhavan also urged Novak to follow the example of KFC Canada, which has become a leader in animal welfare reforms. PETA is asking people to boycott KFC restaurants in India until animal welfare improvements are adopted.

KFC’s suppliers cram young birds into filthy, extremely crowded warehouses. At slaughterhouses, birds’ throats are cut while they are still conscious, and many birds are scalded to death in defeathering tanks. In the US, KFC has ignored recommendations for animal welfare improvements that were made by its own animal welfare advisors, including five who have since resigned in frustration.

Madhavan has also appeared in a PETA ad to promote a compassionate vegetarian diet. His letter to Yum! Brands CEO David Novak is available upon request. For more information, please visit PETAIndia.com.