For Immediate Release:
3 May 2013
Former Miss Universe India and Bollywood Beauty in Sexy Dress Made of Vegetables Asks Fans to ‘Let Vegetarianism Grow on You’
Mumbai – We fell in love with her in her smash debut movie, F.A.L.T.U., and we can’t wait for her latest film, Go Goa Gone, to hit theatres. But now, Bollywood beauty and Miss Universe India 2007 Puja Gupta has a starring role of a different kind: she’s appearing in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India in a dress made entirely of lettuce leaves and other vegetables next to the caption “Let Vegetarianism Grow on You”. The stunning ad was shot by ace photographer Rohan Shrestha and sketched by Namrata Thole of Sophia Polytechnic College, the winner of PETA’s online fashion design contest. The outfit was assembled by top creative directors Aastha Sharma and Mohit Rai, and Gupta’s make-up was done by Ayesha Wadiwala. Her hair was styled by Prerna Sharma from Mad O Wot.
“If you love animals, let’s just help them and not eat them”, she says in the interview. “I would request you to be kind to animals and be a vegetarian.”
Raising animals for food is a leading cause of water pollution, land degradation and the greenhouse gases responsible for climate change. In fact, senior United Nations Food and Agriculture Organisation official Henning Steinfeld concluded that the meat industry is “one of the most significant contributors to today’s most serious environmental problems”. Also, raising animals for food uses vast quantities of water as well as other natural resources. And the nutritious grains that are being fed to farmed animals could better be used to fight world hunger.
Meat and dairy products also cause human and animal suffering. Eating meat and other animal products has been conclusively linked to cancer, heart disease, strokes, diabetes and obesity. And the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals each year.
For more information, please visit PETAIndia.com.