Pinkathon Kolkata Goes Vegan, Partners with PETA India for Fight Against Cancer

For Immediate Release:

5 April 2019


Puja Mahajan; [email protected]

Garima Jain; [email protected]

Actor Milind Soman and Reema Sanghavi’s City Race Joins With PETA India to Highlight How Eating Vegan Can Help Protect Women’s Health

Kolkata – On World Health Day this Sunday, more than 3,500 women will take to the streets of Kolkata for the city’s third annual Pinkathon, India’s largest women’s run, which raises awareness of breast cancer and other women’s health issues. And this year, the race’s Healthy Eating Partner is People for the Ethical Treatment of Animals (PETA) India. A 100 per cent vegan (meat-, egg-, and dairy-free) menu will be served to the runners of the 21K as well as volunteers, government officials, police officers, and other attendees.

At PETA India’s booth, representatives will also give away free samples of Nutriva’s dairy-free buttermilk and Good Dot’s vegan meat and share literature explaining how going vegan can help safeguard women’s health. According to a study in the British Journal of Cancer, removing dairy from one’s meals can lower the risk suffering from breast and ovarian cancers. A study funded by the US National Cancer Institute found that those who ate the most American, cheddar, and cream cheeses were 53 per cent more likely to develop breast cancer, and the Iowa Women’s Health Study found that women who drank more than one glass of milk per day had a 73 per cent greater risk of developing ovarian cancer.

“Pinkathon Kolkata is excited to have PETA India on board as our Healthy Eating Partner,” says Pinkathon founder Milind Soman. “PETA India says that studies link meat, egg and milk consumption with increased risk of [developing] certain cancers while eating high-fiber, vitamin- and mineral-packed fruits, vegetables and other plant foods can help lower this risk. This year, Pinkathon Kolkata joins hands with PETA India for a vegan event to inspire the public to use plant power to help fight cancer.”

PETA India notes that vegans are also less prone to heart disease, strokes, diabetes, and obesity than meat-eaters are and that going vegan can help protect men’s health as well as women’s. According to the World Health Organization, consuming processed meat is a major contributor to colorectal cancer, and studies have found that people who ate 1.5 eggs per week had almost five times the risk of developing colon cancer as those who ate fewer than 11 eggs per year. A Harvard Physicians’ Health Study also found that men who consumed 2.5 servings of dairy per day were 34 per cent more likely to develop prostate cancer than those who consumed less than half a serving daily.

In addition, vegan meals spare animals immense suffering: as shown in PETA India’s “Glass Walls” video exposé, cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to slaughterhouses, where many are dismembered while they’re still alive. Chickens’ throats are cut while they’re still conscious, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit