Photo Opportunity: PETA Supporter to Bathe Publicly in Lead-up to Earth Day

For Immediate Release:
20 April 2015

Benazir Suraiya; [email protected]
Bhuvaneshwari Gupta; [email protected]

PETA India Call Attention to Meat Industry’s Role in Worldwide Water Crisis

Mumbai – A People for the Ethical Treatment of Animals (PETA) India supporter will bathe publicly in Bandra in a bathtub in the lead-up to Earth Day to remind passersby that everyone can save water just by leaving meat, eggs and dairy products off their plates. As PETA India will point out, producing 1 kg of meat, can require the same amount of water that 75 baths produce – an alarming drain on a precious resource.

Where: Near the Amphitheatre (diagonally opposite of Cafe Coffee Day and near the police station), Carter Road, Bandra (West), Mumbai

When:Tuesday, 21 April, 12 pm sharp

“Meat production can require 10 times more water than the production of plant-based foods”, explains PETA India Chief Executive Officer Poorva Joshipura.”PETA India are encouraging people everywhere to help save our precious resources by choosing delicious vegan foods.”

Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year and cleaning away the filth from farms, trucks and slaughterhouses, the farmed-animal industry places a serious strain on our water supply. According to the Water Footprint Network, to produce 1 kg of vegetables, you need 322 litres of water. In contrast, animal products use much more water: 1 kg of milk requires 1,020 litres, 1 kg of eggs requires 3,265 litres, 1 kg of poultry meat requires 4,325 litres, 1 kg of pork requires 5,988 litres, 1 kg of mutton requires 8,763 litres and 1 kg of beef requires a staggering 15,415 litres of water to produce. PETA India – whose motto reads, in part, that “animals are not ours to eat” – encourage the public to help the planet by choosing plant-based meals.

For more information on eating vegan, please visit