PETA’s Sexy ‘Lettuce Lady’ To Ask Kolkata Residents To Go Vegan For World Environment Day

For Immediate Release:

2 June 2014


Benazir Suraiya; [email protected]

Grishma Myatra; [email protected]

Group Warns of Environmental Devastation Caused by Meat and Dairy Industries

Kolkata – Wearing a long off-the-shoulder gown made entirely of fresh lettuce leaves and holding a sign that reads, “Let Veganism Grow on You”, a lovely “Lettuce Lady” from People for the Ethical Treatment of Animals (PETA) India will ask Kolkata residents to do the planet and themselves a big favour: give up meat and dairy products and switch to a healthy animal- and Earth-friendly vegan diet. The action comes just in advance of World Environment Day.

When:       Tuesday, 3 June, 11 am sharp

Where:     Outside the main gate of MP Birla Planetarium, Jawaharlal Nehru Road, Chowringhee, Maidan, Kolkata 700 071

“It is impossible to save the environment without going vegan”, says PETA India Lettuce Lady Beas Mukherjee. “Just by changing their diets, concerned people can help protect the Earth, their own health and countless animals.”

Carbon dioxide, methane and nitrous oxide together are largely responsible for climate change. Raising animals for food is one of the largest sources of carbon dioxide and the single largest source of both methane and nitrous oxide emissions.

A recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change. Senior UN Food and Agriculture Organization official Henning Steinfeld concluded that the meat industry is “one of the most significant contributors to today’s most serious environmental problems”, including water pollution and land degradation. The official handbook for Live Earth, the anti–climate change concerts that Al Gore helped organise, states that not eating meat is the “single most effective thing you can do” to reduce your climate change impact. In addition, raising animals for food uses vast quantities of water, placing a serious strain on our water supply.

Meat and dairy products also cause human and animal suffering. The consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity. And the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals each year.

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