PETA’s ‘Holy Cow’ Billboard Urges Kumbh Mela Revelers to Stop Eating All Animals

For Immediate Release:
3 August 2015

Bhuvaneshwari Gupta; [email protected]
Sachin Bangera; [email protected]

If You Wouldn’t Eat a Cow, Why Eat a Chicken? Asks Pro-Vegan Group

Nashik, Maharashtra – Showing an animal who’s a cross between a cow and a chicken next to the words “Holy Cow: If You Wouldn’t Eat One, Why Eat the Other? Go Vegan”, People for the Ethical Treatment of Animals (PETA) India’s brand-new billboard is greeting celebrants on their way to Kumbh Mela – which is billed as the largest religious gathering in the world. PETA’s point? Hindus consider it a sin to kill cows because they are seen as holy – but other animals, such as chickens, deserve to be kept off plates, too.

 The billboard can be seen near the Indira Nagar Church, Rathchakra Chowk, Indira Nagar.

 “Mother chickens are every bit as attentive to their babies and sensitive to abuse as cows, yet they are raised and killed under the cruellest and most atrocious conditions, without being given a second thought”, says PETA India nutritionist Bhuvaneshwari Gupta. “PETA is calling on Hindus – and everyone else – to do animals, themselves and the planet a huge favour by going vegan.”

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them. They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades. And fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

In addition, vegans and vegetarians are, on average, fitter and trimmer than meat-eaters are and less likely to develop heart disease, diabetes and cancer – all of which are major health problems in India. Raising animals for food is also a leading cause of water pollution and land degradation – and a recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

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