PETA’s ‘Cow’ to Raksha Bandhan Celebrants: ‘Protect Me – Go Leather-Free’

For Immediate Release:
16 August 2016

Neerja Khede; [email protected]
Shambhavi Tiwari; [email protected]

Group Will Ask Members of the Public to Wear a Rakhi and Pledge to Respect Animals

Amritsar – Wearing a cow costume and holding a giant rakhi that reads, “Protect Me – Go Leather-Free”, a member of People for the Ethical Treatment of Animals (PETA) India will urge members of the public to protect cows by not wearing their skins in advance of Raksha Bandhan in Amritsar on Wednesday. The “cow” will also distribute rakhis bearing this same message to passers-by. PETA wants to raise awareness of the cruelty that cows, buffalo, goats, and other animals endure before their skin is made into shoes, bags, and other accessories.

When:  Wednesday, 17 August, 11 am sharp

Where:  Outside the main gate of Company (Rambagh) Garden, Mall Road, near The Amritsar Club, Amritsar, Punjab 143 001 (Look for the skating rink.)

“Pledging to protect loved ones is truly noble, and we’d like for the public to extend the same compassion to everyone, including animals”, says PETA India’s Neerja Khede. “Cows and other animals used for leather endure extreme abuse, and their only hope of avoiding this living hell is if we all take a stand against cruelty and go leather-free.”

Cows, buffalo, and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. When those who survive this ordeal arrive at the slaughterhouse, their throats are cut in full view of other animals, and many are dismembered and skinned while they are still conscious. Leather is also murder on human health and the environment. Runoff from leather tanneries poisons rivers and streams, harming all life within, and it has also been linked to cancer, respiratory infections, and other illnesses in humans.

PETA notes that synthetic leather and other animal-friendly options are available at nearly every major shoe and clothing shop in India.

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