PETADishoom Teams Up With Mumbai Colleges To Promote Animal Rights

For Immediate Release:
23 January 2012

Sachin Bangera; [email protected]

VJTI Intercollegiate Run and Hinduja College Festival to Focus on Respect for Animals and Push to Pass Tough New Anti-Cruelty Law

Mumbai – Veermata Jijabai Technological Institute (VJTI) is teaming up with petaDishoom – the youth division of People for the Ethical Treatment of Animals (PETA) India – to hold an intercollegiate 6-kilometer run today, with 50 per cent of the proceeds going to PETA India. Hinduja College is also hosting “AROHA – A Call for Mercy. Save Animals”, with the focus on promoting animal rights. In addition to holding events on college campuses, petaDishoom – which reaches out to people between the ages of 13 and 21 – joins with Pentagram, Indian Ocean and many of India’s other top bands at college festivals, allowing the group to talk face-to-face with kids who are eager to help advance animal rights. By the end of March 2012, petaDishoom will be the official social partner for over 100 college festivals within a one-year span.

“We’re thrilled to have VJTI and Hinduja College as partners”, says petaDishoom’s youth marketing coordinator, Richa Mithal. “Both the 6-kilometer run and the AROHA festival give us an opportunity to talk about animal rights on a personal level with some of the many young people who want to get active for animals.”

The 6-kilometer run is being organised by VJTI in order to urge the government to pass the draft Animal Welfare Act, 2011 prepared by the Animal Welfare Board of India. India’s current measure for animal protection is the archaic Prevention of Cruelty to Animals Act, 1960. The current penalty for a first offense for cruelty to animals is a weak fine of Rs 10 to 50. Under the new proposed law, the punishment for animal abuse would be made far more significant.

The festival marks the third annual AROHA intercollegiate event organised by Hinduja College. The theme of the event also marks the first time in Mumbai that a festival will be based solely on animal rights issues. Activities will include group dances, a street play, photography, poster making, a fashion show, box cricket and more. Festival-goers can expect to see a roaming “tigress” in a miniskirt asking attendees to help save her species and a “parrot” begging to be let out of his cage on the Hinduja College campus.

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