PETA Youth Group Partners With Nokia Indiafest 2013

For Immediate Release:
17 January 2013

Neha Singh; [email protected]
Sachin Bangera; [email protected]

petaDishoom Invited to Promote Animal Rights to the More Than 50,000 Students Expected to Attend Music, Dance and Literary Festival

Baga Ground, Goa – petaDishoom, the youth division of People for the Ethical Treatment of Animals (PETA) India, will soon be interacting with one of its largest audiences ever. That’s because the group has been invited to take part in Channel V Goa’s Nokia Indiafest 2013 extravaganza on 18 January at Goa’s Baga Ground, where more than 50,000 students from across the country are expected to gather. The event – which features top bands, musical talent and dance competitions, literary arts, theatre and drama, a DJ hunt and more – is one of the grandest and most comprehensive intercollegiate festivals in India. petaDishoom will hold contests, hand out free posters of the group’s celebrity supporters, dispense literature about a number of animal rights issues and collect signatures on petitions to be sent to the central government.

“Nokia Indiafest is the perfect place to get young people involved in one of the most critical social issues of our time: animal rights”, says petaDishoom youth outreach adviser Neha Singh. “Once people learn the benefits of going vegan, what happens to animals in laboratories and the importance of sterilising dogs and cats, they’re much more likely to help take a bite out of animal suffering.”

Some of the top bands and celebrities featured at Indiafest include Jalebee Cartel, Shaa’ir and Funk, Raghu Dixit Project and Farhan Akhtar. In addition, the iconic DJ Suketu will entertain audiences with his legendary mixes.

petaDishoom will circulate two petitions. The first calls on the Ministry of Health and Family Welfare to ban painful and deadly cosmetics and household-product testing on animals – something already under consideration. The second urges the government to pass an updated draft of the Prevention of Cruelty to Animals Act, 1960, which includes a substantial increase in fines as well as possible imprisonment for convicted abusers. The current fines of Rs 10 to Rs 50 haven’t been increased for more than 50 years and have virtually no deterrent value.

For more information about petaDishoom, please visit To learn more about Nokia Indiafest 2013, visit