PETA ‘V-Card’ To Offer Discounted Vegan Dining in Mumbai

For Immediate Release:
20 October 2014

Bhuvaneshwari Gupta; [email protected]
Kriti Sachdeva; [email protected]

PETA Launches New Savings Card Just in Time for World Vegan Month

Mumbai – November is World Vegan Month, and to encourage foodies to try delicious meat-, egg- and dairy-free fare, People for the Ethical Treatment of Animals (PETA) India is offering a new discount card that entitles users to 10 per cent off vegan food items on special V-Card menus at participating restaurants in Mumbai until the end of April. The discount card is available from PETA for free on PETA’s website

PETA – whose motto reads, in part, that “animals are not ours to eat” – has already enrolled dozens of Mumba’s popular restaurants and businesses in the programme, including Bungalow 9, Amore, Corniche, Ray’s Café & Pizzeria, C4 Chocolates, Zen Cafe and Bagel Shop. Diners can order their V-Card by visiting, where they can also find a complete list of participating restaurants.

“Restaurants in Mumbai are dishing up some of the most creative and delicious plant-based fare in the world”, says PETA Chief Executive Officer Poorva Joshipura. “By picking up one of PETA’s V-Cards, diners will be saving on their restaurant bill while saving animals, the environment and their own health at the same time.”

The consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity. In addition, raising and killing animals for food is a leading cause of greenhouse-gas emissions, water pollution and consumption and land degradation.

Vegan meals also give animals a break from immense suffering on factory farms. In today’s industrialised meat and dairy industries, chickens have their throats cut while they’re still conscious, fish are suffocated or cut open while they’re still alive, and calves are often torn away from their mothers within hours of birth.

Mumbai is home to numerous vegan and vegetarian celebrities, including Jacqueline Fernandez, Ayesha Takia, Shahid Kapoor, Neha Dhupia, Richa Chadda and Esha Gupta.

For more information, please visit