PETA ‘V-Card’ To Offer Discounted Vegan Dining in Bangalore

For Immediate Release:
20 October 2014

Bhuvaneshwari Gupta; [email protected]
Kriti Sachdeva; [email protected]

PETA Launches New Savings Card Just in Time for World Vegan Month 

Bangalore – November is World Vegan Month and to encourage foodies to try delicious meat-, egg- and dairy-free fare, People for the Ethical Treatment of Animals (PETA) India is offering a new discount card that entitles users to 10 per cent off vegan food items on special V-Card menus at participating restaurants in Bangalore until the end of April. The discount card is available from PETA for free at

PETA – whose motto reads, in part, that “animals are not ours to eat” – has already enrolled dozens of restaurants and businesses in the programme, including five-star establishments such as 24/7 at The Lalit, the Tiffin Room at Alila Bangalore, Monsoon at The Park, Ithaca at The Chancery Pavilion and Soul City at Oakwood Premiere Prestige as well as popular eateries, including 100 FT, Mekong, The Glass House and Om Made Cafe. Diners can order their V-Card by visiting, where they can also find a complete list of participating restaurants.

“Restaurants in Bangalore are dishing up some of the most creative and delicious plant-based fare in the world”, says PETA Chief Executive Officer Poorva Joshipura. “By picking up one of PETA’s V-Cards, diners will be saving on their restaurant bill while saving animals, the environment and their own health at the same time.”

The consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity. In addition, raising and killing animals for food is a leading cause of greenhouse-gas emissions, water pollution and consumption and land degradation.

Vegan meals also give animals a break from immense suffering on factory farms. In today’s industrialised meat and dairy industries, chickens have their throats cut while they’re still conscious, fish are suffocated or cut open while they’re still alive, and calves are often torn away from their mothers within hours of birth.

The card is also good in Mumbai and can be used at restaurants such as Bungalow 9, Amore, Corniche, Ray’s Café & Pizzeria, C4 Chocolates and Bagel Shop.

Bangalore, known as one of the most vegan-friendly cities in India, is home to two all-vegan restaurants, Paradigm Shift and Carrots, which are also taking part in the V-Card programme. Mumbai is home to numerous vegan and vegetarian celebrities, including Jacqueline Fernandez, Ayesha Takia, Shahid Kapoor, Neha Dhupia, Richa Chadda and Esha Gupta.

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