PETA’s Sexy ‘Milkmaids’ And Cow Mascot Call On Mumbaikars To Go Vegan

For Immediate Release:
20 October 2010

Benazir Suraiya; [email protected]
Himani Shetty; [email protected]

Mumbai – Dressed in sexy “milkmaid” costumes, members of People for the Ethical Treatment of Animals (PETA) India will distribute containers of soya milk donated by ProSoya Foods, the maker of Staeta soya milk, to mark Vegetarian Awareness Month, which is celebrated internationally during the month of October. Wearing a cow mascot costume, one member will hold a placard reading, “Soya Is Cool, Not Cruel. Go Dairy-Free.”

Date:   Thursday, 21 October
Time:  12 noon sharp
Place:  Front of Horniman Circle Gardens, Fort Mumbai

Gandhi, whose birthday marks the start of Vegetarian Awareness Month, said, “The greatness of a nation and its moral progress can be judged by the way its animals are treated”. Modern India would not want to be judged by its treatment of cows, calves and buffaloes who are killed for the dairy industry. PETA investigated dairy factory farms throughout India and uncovered numerous instances of cruelty to animals.

Cows and buffaloes on dairy factory farms spend most of their days confined to tiny stalls. Many farmers inject these animals with the illegal drug oxytocin, believing that the drug will cause the animals to produce unnaturally large quantities of milk. Animals injected with oxytocin often suffer from severe stomach cramps that are similar to labour pains. Calves on dairy factory farms are either abandoned or sent to slaughter so that the milk meant for them can be sold to consumers. PETA’s investigator also documented that animals on dairy factory farms were kicked and hit cruelly by workers, denied veterinary care, and forced to sit in faeces.

Cow’s milk is a potent mix of pus, hormones and antibiotics, and it is meant for calves, who have four stomachs and weigh more than a hundred kilos. Apart from being cruelty-free, soya milk is rich in protein, fibre and isoflavones; contains none of the cholesterol found in dairy products; and helps prevent diabetes, cancer and osteoporosis.

“Dairy production involves severe cruelty to animals, and dairy consumption contributes to the onset of diabetes, obesity, and respiratory problems”, says PETA India’s Himani Shetty. “Soya milk is not only the smart choice but also the kind choice.”

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