PETA’s ‘Holy Cow’ Billboard Urges Puri Believers To Stop Eating All Meat

For Immediate Release:
12 November 2013

Bhuvaneshwari Gupta; [email protected]
Benazir Suraiya; [email protected]

Chickens Deserve Respect, Too, Says Pro-Vegan Group

Puri, Orissa – Showing an animal who’s a cross between a cow and a chicken next to the caption “Holy Cow: If You Wouldn’t Eat the One, Why Eat the Other? Go Vegan”, a new billboard from People for the Ethical Treatment of Animals (PETA) India has just been erected in Puri. PETA’s point? That although many of Puri’s religious residents and tourists honour the tradition of not eating cows, many people have no reservations about eating the flesh of chickens – who are intelligent, inquisitive animals and feel pain and fear, just as cows do – and other animals. The billboard is located along Atharnala Road, next to the Atharnala Bridge.

“Mother chickens are every bit as attentive to their babies and sensitive to abuse as cows are, yet they are raised and killed under the cruellest and most atrocious conditions, without being given a second thought”, says PETA India nutritionist Bhuvaneshwari Gupta. “PETA is calling on people of all religions to do animals, themselves and the planet a huge favour by going vegan.”

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them. They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die in other ways en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades. Fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

Every vegan saves the lives of many animals every year. Also, vegans and vegetarians are, on average, fitter and trimmer than meat-eaters are, and they are less likely to be afflicted with heart disease, diabetes and cancer – all of which are major health problems in India. Additionally, raising animals for food is a leading cause of water pollution and land degradation, and a recent UN report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

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