PETA’s ‘Holy Cow’ Billboard Urges Kumbh Mela Revelers to Stop Eating All Animals

For Immediate Release:
7 February 2013

Bhuvaneshwari Gupta; [email protected]
Benazir Suraiya; [email protected]

If You Wouldn’t Eat a Cow, Why Eat a Chicken? Asks Pro-Vegan Group

Allahabad, Uttar Pradesh – Showing an animal who’s a cross between a cow and a chicken next to the caption “Holy Cow: If You Wouldn’t Eat One, Why Eat the Other? Go Vegan”, People for the Ethical Treatment of Animals (PETA) India’s brand-new billboard will greet celebrants on their way to the Kumbh Mela, which is held every 12 years and billed as the largest religious gathering in the world. PETA’s point? That although Hindus consider it to be a sin to kill cows because they are considered holy, other animals must also be held in the same high regard and kept off their plates. The billboard’s artwork is attached and can be viewed on top of the bus stand in Jhusi Trivenipuram.

“Mother chickens are every bit as attentive to their babies and sensitive to abuse as cows are, yet they are raised and killed under the cruellest and most atrocious conditions, without being given a second thought”, says PETA India nutritionist Bhuvaneshwari Gupta. “PETA is calling on Hindus – and everyone else – to do animals, themselves and the planet a huge favour by going vegan.”

Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them. They and other animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At slaughterhouses, workers often hack at the throats of goats, sheep and other animals with dull blades. Fish are suffocated or cut open while they’re still alive on the decks of fishing boats.

Every vegan saves the lives of many animals every year. Also, vegans are, on average, fitter and trimmer than meat-eaters are, and they are less likely to be afflicted with heart disease, diabetes and cancer – all of which are major health problems in India. Additionally, raising animals for food is a leading cause of water pollution and land degradation, and a recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

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